Welcome to the Moises Brand Guidelines

Our visual identity is a crucial asset. It represents the Moises brand signature and embodies our personality, our values and beliefs.

All uses of the Moises materials are subject to the Terms and Conditions.

Guidelines

The guidelines included on this page must be followed rigorously, as part of our brand strategy.

The icon

Our Logomark is a unique symbol that holds a big load of meaning. It can be used as a standalone mark on occasions where space is reduced, such as profile images and app icons, or as an elegant and minimalist way to mention our brand.

Moises icon versions.

Colors

Moises incorporates shades of blue, greens, white, and black as part of its identity. These colors represent the energy and enthusiasm of our music community.

ACQUA
HEX #00DAE8
RGB 0 218 232
BLACK
HEX #000000
RGB 0 0 0
OCEAN
HEX #00B4CC
RGB 0 180 204
BUBBLES
HEX #A6FAFF
RGB 166 250 255
TURQUOISE
HEX #31EAC0
RGB 49 234 192
MINT
HEX #63FB97
RGB 99 251 151

Clear space

In order to preserve balance, the minimum clear space that should be given around Moises Logo is equivalent to the size of the icon's height.

Clear space around Moises logo

Applications

The primary way to display our brand is its original colors (Acqua & White) over a black background. However, in order to be more versatile and exciting we admit a few alternate applications as seen next.

Moises logo in original colors
Moises logo variant 1.
Moises logo variant 2
Moises logo variant 3
Moises logo variant 2.

It is also allowed to use our logo over photography or video material. The logo placement should be in a clear and plain area in order to maintain readability and contrast, as seen on the example below.

Example of logo over photo: Piano teacher
Example of logo over photo: Drummer

Misuses

As part of Moises brand strategy, our logo must never be altered or misused. Here are some examples of usage to avoid.

Logo misuse. Avoid changing the elements positions.
Avoid changing the elements positions.
Logo misuse. Avoid using different colors.
Avoid using different colors.
Logo misuse. Avoid stretching or compressing the logo.
Avoid stretching or compressing the logo.
Logo misuse. Avoid rotating the logo.
Avoid rotating the logo.
Logo misuse. Avoid using effects like shadow, blur and glow.
Avoid using effects like shadow, blur and glow.
Logo misuse. Avoid using the wordmark isolated.
Avoid using the wordmark isolated.
Logo misuse. Avoid placing the logo over a busy background.
Avoid placing the logo over a busy background.
Logo misuse. Avoid changing or replacing the original elements.
Avoid changing or replacing the original elements.

Moises Ambassador

The Moises Ambassador logo is our secondary brand element used to represent artists and influencers who endorse or advocate Moises. It must be used as shown below.

Moises Ambassador logo
Download Assets
Download Ambassador logo
All uses of the Moises materials are subject to the Terms and Conditions.